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Imemories White Paper Part I
One of the hottest trends in social media is now online videos, which often involve another step forward first to transform the old physical media (reels and cassettes) to digital format before posting and share them online. To understand the scope and future direction of this trend, it is useful to define the term "Social Media".
As explained on www.wikipedia.com, social media are online tools and platforms that people use to share opinions, knowledge, experiences and perspectives with each other. Social media can take many forms, including text, images, audio and video. Examples include blogs, forums, podcasts, wikis, and vlogs (video logs).
As a testament to the popularity of social media, Time magazine named "You" in their December 25, 2006 that their problem Personality of the Year, noting that "The new website is a very different thing. It is a tool to collect small contributions of millions of people and making them matter. Silicon Valley consultants call Web 2.0, as if it were a new version of some old software. But it's really a revolution. "The Internet has become a tool that facilitates the contributions of millions of individuals in a way never seen before.
Several factors converged
How did it happen? Several technological, economic and cultural have converged to create this phenomenon. First, it was the availability of broadband capacity to inexpensive houses, a true "last mile" of the Internet to facilitate highway digital video with the appropriate fidelity and resolution. Instead 15 frames per second, the new cost-effective broadband now allows the television standard, 30 frames per second.
Second, computers continue to become faster and less expensive, with high-performance processors that facilitate online video. The old computers had difficulty, however, to follow.
And thirdly the public has increased both in their level of understanding of the Internet and the age group, with users now including anyone to pre-teens to seniors.
Popularity with teens
Journalists are divided on their opinions about the value of these social media, but they do agree that enables mass consumers to claim their 15 minutes of fame. As Gary Nelson, Arizona Republic describes it, YouTube, for example, is one of the sites "devoted to the world's insatiable narcissism of postmodernism. MySpace.com is an online temple of self-adulation, a bottomless pit of desperately average people desperately seeking attention, are mistaken in the idea of having a Web profile to some extent equivalent to a real accomplishment. "[Arizona Republic, Dec, 2006]. As the Time article noted," Web 2.0 takes advantage of the stupidity of crowds as well as his wisdom. "
Statistically, the majority of users of mass social sites are younger and often research their 15 minutes of fame. They represent the so-called Generation X, Y, and millennia. A study from Parks Associates' media activities Digital Internet users ages 13 and over, for example, shows that about 1 3 (33%) play online video games and watching videos Online (31%), while 1 in 4 (25%) use a social networking site and download digital photos to web sites (23%). [Digital media habits, "Parks Associates, Q3/2006].
Lack of filter rules of the game
For the first time, the lack of "editorial" filters has leveled the playing field so that anyone with a digital camera or a camera phone and access to the Internet can participate. PR guru Richard Edelman noted in his blog, December 8, 2006 (http://edelman.com/speak_up/blog/) than older, more traditional form media was the "top-down model of communication, where the news agenda was determined by the media elite (New network television, newspapers on top, the news magazines and business magazines). It [was] an average flow of information from the top of the pyramid of influence to the mass audience …." Today, however, any which may be the first to "break" the news, and worldwide. Connecting with others and generate the content yourself have clearly become easier.
Citizens, users have different needs of older
It is tempting to categorize all media social video in the same niche as the well-known sites such as YouTube, Grouper, Jumpcut, or. But there are very clear and distinct differentiation between users of these sites and those who seek private sharing videos online at home. Unlike the audience of YouTube, which is composed of teenagers and twenties, there is another group of ancient but still-savvy Internet users who are motivated by completely different goals.
These baby boomers looking for a digital environment in which they can share old home movies a secure, private, and most importantly, the network auto-filtered family and friends. They want to convert and publish videos over-form that were originally captured more "physical" media such that and16mm 8mm and VHS tapes.
The purpose of these old reels and tapes, especially the films of the 1930 – 1970 (videotape became popular in the 1980s), is most often sentimental moments: birthdays, anniversaries, family reunion, or a special trip. During these years, the cost material film was prohibitive, which videographers had to choose very carefully what moments of the film. Their motivation was primarily to save posterity, as opposed to pure narcissism. Similarly, when it comes to control and digital display of these old houses movies online videographers want to share them privately with family and friends as a testament to the lasting legacy of the family.
Customers are iMemories Microcosm of the new market
Customer feedback iMemories "reflects this focus on feelings and posterity. Many customers have found with reels of old 8mm or 16mm film taken by their parents in the 1930s and '40s, and no projector on which to display images in the 21st century. Lots of old reels are not even labeled, so customers had no idea what treasures might lie in the frames.
Confused by the problem of making films in a format that can be easily read by family members across the country, they put off the task and submitted the coils away in boxes in basements, attics, closets and garages. It is often a precipitating event, like a meeting, relocation, or family illness, to stimulate them to look further a solution like iMemories. Suddenly it became important to find a way to digitally manage their old physical media into a form that would end the continued degradation and promote widespread sharing.
D. Brand, for example, became administrator of the estate of a parent, and discovered many reels of film at home 60-years he never knew existed. He came to iMemories to have the reels transferred to DVD so that it can both share and preserve the history of the family he thought had been lost forever. "My children and I were happy to see the family gatherings and good times that our parents have been experienced before birth. "
For Marge R., the illness of his father was a warning shot to find a solution. Sometimes he would participate in an event iMemories near the headquarters, and found its solution in this way. Its purpose was to convert old family movies into a format that his whole family could watch. She had initial fears that the old 8mm film might have been damaged to the extent that a permanent transfer has not been possible but with sophisticated equipment and specialized software, the miracle of digital is undeniable. And unlike the videos posted on popular sites like YouTube, the home movies converted to digital format is made to last another 100-200 years.
Jay, another client had several former 16mm sports school in the 1970s in his possession. Jay was motivated to get the conversion completed in time for a meeting of his classmates, and have used the services iMemories. "The last time I saw the film was in 1971," says Jay. "I found it amusing to see him again in 2006. Back in the 70s, we were proud to be athletic. With hindsight, however, sometimes we like pro and sometimes we look like a Pop Warner team. "
It is the passage of time that motivates home movie users, who appreciate the value of these extraordinary moments more as they age. They want to capture images and store them in a format that degradation stops more. And they want to ensure that future generations within their families and have access to these memories as part of their heritage. The sense of own mortality is heightened by the existence of home movies with more images of elderly parents, many of whom are now gone.
Next generation or iteration of online video is expanding from a concern with respect to the frivolous and the content of transition of young users to include content more sustainable older users. In other words, that older users become more comfortable with the Internet model and take the reins of online videos of their younger counterparts, the scope and dignity of Web content are reaffirmed. While perhaps a less flashy version of the popular social sites, online video still promise to bring respectability and wisdom that are too often lacking in the younger generations leading to their 15 minutes of fame.
Home Trends Online Video
Given the rapid amateur video editing and sharing online has exploded in growth in 2006 in the broader context of social media, what can we expect the technology, economic and cultural development in the years to come?
We know that consumer electronics in general behind the project of the entertainment industry, such as movie studios and companies to go digital to create rich experiences for home theater, the distribution channels are becoming ubiquitous. Families can watch videos anywhere today. And with new developments such as the Apple iPhone, several technological devices are uniting in a single handheld device. Very soon, all homes will be more than just a few simple devices: a handheld for each member of each family for its portability, a high definition TV / DVD player for its clarity, and a PC or a Mac for its processing power. Next devices new generation of games will also continue to contribute to the market for high-end audio and visual quality.
The level of comfort with the use video to record a moment has increased dramatically. It is interesting to consider what the result would have been if the assassination JFK occurred in this era of consumer-generated content, rather than 1963. It took years to recover from experts different pictures and movies taken what really happened in Dallas, Texas. In the technological transition from physical film to digital cameras in the 90s, however, there was a corresponding effect on the social image-making. Today, there is almost nothing that happens in the world that is not photographed from all angles, and subsequently transferred to the Internet and sharing.
Technology has also created an environment in which people regardless of their generation to connect more frequently with each other, and in a multitude of ways that are all designed to be instantaneous and profitable – instant messaging, text, e-mail, cell phone. The addition of video makes communication more powerful – an image worth a thousand words. iMemories will facilitate this trend to an audience that wants it fast and easy to connect with other home movies for sharing.
Conclusion
Social media, by which people share their knowledge, experiences and perspectives with each other on the Internet has exploded and is represented by the growth of online video sites like YouTube and myspace.com. An important market in this category is home archiving films and online sharing. While benefiting from technological advances that have helped companies like YouTube grow, home movies online has a goal different, and are designed to last for the next 100 years, and not the next 15 minutes. Their content is supposed to be more sustainable. Consumers want their content on DVD, and on the line, so it is not only preserved but can be shared at home on their TV at high fidelity format. Future generations will rejoice that there is much documented information in digital format for generations future.
On iMemories
iMemories is a leader in the dynamic Web 2.0 generation of Internet services. The company transforms old memories and the media in crystalline digital files that consumers can enjoy and share every time they wish.
In the workshop iMemories of "foot 8500 square optical fiber, production professionals use state of the art technology and techniques to transform old home movie film, video, photographs and slides into organized archives and full-length digital productions. Memories deteriorating in black are still preserved on optical disk and easy to edit, organize, store and share worldwide iMemories' private experience Users online secure.
In a market crowded with audiovisual houses and small firms offering basic video for the transfer of technology and expertise iMemories allow it to offer a quality product efficiently and affordably. Founded and directed by new media entrepreneur Mark Rukavina, iMemories is a private company based in Scottsdale, Ariz. For more information imemories.com visit, or call 480-767-2510.
© 1998-2007 iMemories. iMemories name and mark are trademarks of iMemories iMemories, LLC. All other trademarks are the property of their respective owners.
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Share online video with family and friends. Home Movies on DVD.America’s #1 trusted brand for transferring home movies to DVD.
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