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Careers in PR
Public relations is a deliberate, planned and sustained effort to define, establish and maintain two-way communication between an organization and the public. It could also be described as a communication resource management that uses communication techniques and tools to create the right environment for a product, company or service.
The function of PR is done by:
- The independent public relations agencies.
- Corporate Communications / Public Affairs Division business business sector, government agencies and nongovernmental
? Employment:
Guards PR
- Problem analysis for clients or management, setting goals and planning of PR activities
- Compilation of reports, press statements, preparation of speeches or articles, publication of newsletters / brochures / Annual Reports / leaflets and Audio Tape to / Film and Video
- The control and liasoning Media, updated on all the faster forms of communication World consumption
- Organization and participation in discussions, meetings, presentations and conferences, events, press releases, news conferences, exhibitions, trade fairs, etc.
- Coordination of market research through surveys, interviews and opinion polls.
Public Relations Firms:
A public relations agency in the structure resembles an advertising agency. It has customer service, media and research departments.
- Customer service involves handling customer accounts for all public relations services. This involves the development of PR strategy based on understanding Complete customer transactions and objectives, managing interactions with the media, issuing press releases, making multimedia presentations and coordination with all forms of media.
- Agencies providing public relations counsel.
- Research and surveys is an ongoing activity in all organisms.
- Crisis management in PR function is also gaining importance
? Features Personality:
- Good organizational skills
- Ability to manage crisis
- Multitasking
- Analytical
- Excellent communication skills
- Diplomatic and patient
- Ability to work pressure and deadlines
? Wages -
- An under-graduates who start at approx. R. 5000 -7000 per month
- Account Executive – starting position. R Approx. 2-3 lakes year after a PG degree in media / mass communications or advertising MBA
- Superior Official PR – Approx. 25-30 lakes each year.
? Pathways of mass communication -
Mass Communications as an object can be achieved by the studies higher as a full time three year course. We can also take it as a graduate (diploma in a river) offers a diploma. The duration of these courses is one to two years and the selection is usually through a written test on communication skills.
Class XII, preferred streams are the humanities / Trade
Graduation in Psychology / Communication / Management / Sociology / Social Sciences / Commerce / Public Relations or any related topic
Post-graduate / diploma in public relations or diploma / License management / advertising / mass communication and public relations, etc.
Place to study:
India
TOP 10 mass College of Communication in India (May 2007)
- Mudra Institute of Communications, Ahmedabad
- Asian College of Journalism, Chennai
- AJ Kidwai Mass Comm Research Centre, Jamia, New Delhi
- IIMC, New Delhi
- Institutt Xavier Communication, Mumbai
- Film and Television Institute of India, Pune
- Symbiosis Institute of Mass Communication, Pune
- Indian Institute Journalism and New Media, Bangalore
- Manorama School of Communication, Kottayam
- Times School of Journalism, New Delhi
Under Graduate Diploma / Diploma courses –
Undergraduate
- University of Calcutta, Senate House, 87 College Street, Calcutta 700 073
- Banaras Hindu University, Varanasi 221 005
- Punjab University, Chandigarh 160 014
- College of Arts and Commerce Delhi, University of Delhi, Delhi 110 007
- University of Mumbai, MG Road, Fort, Mumbai 400 032
- Annamalai University, Annamalai Nagar PO, Chennai 608 002
- Alagappa University, Alagappa, NGR., Karaikudi 623 004 (specialsiation as sports journalism)
- Bangalore University, Jnana Bharati, Bangalore 560 056
- South Gujarat Univ., PO Box No. 49, Magdalla Udhna Road, Surat – 395 007.
- University of Mumbai, MG Road, Fort, Mumbai – 400 032.
- Makhanlal Chaturvedi University, Bhopal.
- Sri Padmavathi Mahila Visvavidyalayam, Tirupati-517502.
- Gujarat University Navrangpura, Ahmedabad 380009, Gujarat.
- Aligarh Muslim University, Aligarh 202002 (UP)
Post-graduate course:
Graduates in any What discipline are eligible
- Indian Institute of Mass Communication, JNU Campus, New Delhi.
- Bhartiya Vidya Bhavan's in New Delhi Calcutta, Mumbai, Channa, Hyderabad and Bangalore.
- Institute for Media Studies YMCA, New Delhi.
- Somaiya College of Management at Mumbai.
- New Delhi Polytechnic for Women, New Delhi.
- YWCA, New Delhi.
- Narsee Monjee Institute, VL Mehta Road, Ville Parle, Mumbai.
- School of Communication and Management, Cochin.
- India Foundation for PR Education and Research (RSFF) S-237, GK, New Delhi-110 048.
- Center for Image Management Studies, New Delhi.
- Mudra Institute of Communications, Shela, Ahmedabad 380,058
- KC College of Management Studies, the construction of KC College, 1st Floor, Room No. 7, Churchgate, Mumbai 400 020
- St. Xavier Institute of Communication, St. Xavier College Campus, Building No. 3, 1st Floor, Mahapalika Marg, Mumbai
- Sophia Polytechnic College Campus Sophia College, Babubhai Desai Road, Mumbai 400 026
- Symbiosis Institute of Mass Communication, Senapati Bapat Road, Pune
- University of Calcutta, Senate House, 87 College Street, Calcutta 700 073
- Banaras Hindu University, Varanasi 221 005
- Rabindra Bharati University. 6 / 4 Dwarkanath Tagore Lane, Calcutta 700 007
- University Chennai, Centenary Building, Chepauk, Chennai 600 005
Course study Graduate diplomas and other (Film Making)
- AJ Kidwai Mass Communication Research Center (MCRC), Jamia Millia Islamia, New Delhi (2-degree year in Mass Communication with a specialization in filmmaking)
- Film and Television Institute of India, Law College Road, Pune (One course per year and shorter-term certificates in all aspects of filmmaking)
- Symbiosis Institute of Mass Communication, Senapati Bapat Marg, Pune (2 years post graduate degree in mass communication, specializing in the movie)
- Chitrabani, St. Xavier's College, Calcutta (1 year courses in all aspects of filmmaking)
- Jadavpur University, Calcutta, West Bengal (2 years Master degree studies film)
- University of Pune, Ganeshkhind, Pune (Masters in Mass Communication, a graduate degree after year in film studies)
- Film and Television Institute of Tamil Nadu (short-term studies in sound recording and engineering, film processing and editing of the film)
- ZED Institute of Creative Arts, Nagilla Towers, Begumpet, Hyderabad (diploma courses in animation being open to school pass outs and graduates)
Distance education courses
- Annamalai University, Directorate of Distance Education, Annamalai Nagar-608002.
- Dr. BR Ambedkar Open University, Road 46, Jubilee Hills, Hyderabad-500033.
- Punjabi University, Department correspondence courses, Patiala-47002.
- Makhanlal Chaturvedi Rashtriya Patrakarita Vishwavidyalaya, E-8 Shahpur, Bhopal-462016
href = "http://media.shiksha.com/" title = "colleges abroad"> colleges abroad:
- Gaylord College, United Kingdom
- University of Leicester, United Kingdom
- London Metropolitan College, United Kingdom
- University of Colorado at Boulder, USA
- University of Georgia, USA
- Texas Technical University, USA
- University of Alabama, USA
- University of North Carolina, USA
- University of Denver, USA
- University of Florida, USA
- University of Illinois, USA
- University of Southern California, USA
- University of Tennessee, USA
About the Author
The above article is written by Shiksha. Shiksha.com. Shiksha.com is an education portal that connects education seeker with education provider. Shiksha.com has wide information over PR and mass communication courses and colleges, students community and courses. Its education forums enable its users to seek opinion of students, alumni and faculty of colleges and schools through College Groups and School Groups.
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